I build your authority and grow your revenue. You show up a few hours a month.

Your content partner — strategy, video, and distribution.

Sergey Ross

You know there's so much more your content could be doing. You just need someone who thinks deeper about it — and builds it.

How we work together.

1

I start by understanding who you're trying to reach.

Not "what's trending on YouTube." Your customers, your sales process, your competitors, what you've tried before. I need to understand the business well enough that I could sell your product. That's the bar.

2

Then I figure out what you should be talking about.

For some founders, this is obvious — there's a clear niche and I just need to find the best angles. For others, this is the hard part — figuring out the narrative, the positioning, what makes you different from the 50 other people in your space.

3

Then I produce it.

Scripts. Video editing. Thumbnails. Optimization. Short-form videos. LinkedIn posts. Everything your audience sees comes from one person who understands the full picture. Not a disconnected team where the writer never talks to the editor.

4

Then I distribute it and see what works.

Videos go live. Short videos and posts go where your audience actually spends time. I track what's working, what's not, and adjust. The strategy gets sharper every month because it's based on real data, not guesses.

See the work.

How AI is Revolutionizing B2B Content: Tom Jacobs
How AI is Revolutionizing B2B Content: Tom Jacobs
Heike Young — Video Intro
Heike Young — Video Intro
The Brit Who Turned Apple into a Cult: Real Story of Jony Ive
The Brit Who Turned Apple into a Cult: Real Story of Jony Ive
29,000+ views
DON'T trust virtual banks like N26 or Revolut
DON'T trust virtual banks like N26 or Revolut
53,000+ views

I don't talk about content. I make it.

350,000+ YouTube views Single documentary
1.5M+ TikTok views Single video
90+ CEO & founder interviews Personal podcast
6 Podcasts produced Concept to final edit
5 YouTube documentaries Original series
9 years B2B marketing Demand gen, content, ops
20+ B2B brands 40+ video projects delivered
2-year Enterprise contract From a LinkedIn video series

What clients say.

The first draft of the video was so much better and closer to what I had in mind than probably what I could have articulated to you that I wanted.

Talya Heller testimonial
Talya Heller
Talya Heller
Founder at Down to a T

You took the scripting from me and you hit the nail on the head in the first try. That's the amazing part.

Edita testimonial
Edita
Edita
VP of Marketing at BioRaptor

Sway One was able to crack this problem and build a scalable branding system that works. $1.2M in influenced pipeline. 85 videos. One year.

Aram Melkoumov
Aram Melkoumov
Co-Founder & CEO at Crowdlinker

300% pipeline growth in 6 months.

Christian Radley built Ziggy into a successful demand gen agency, but after two years, growth had plateaued. His network was tapped out. Monthly results were volatile.

We produced 70+ videos from 90-minute monthly sessions. Strategic hooks optimized for LinkedIn. Professional editing that kept viewers watching. Content that prospects actually remembered.

220,000 LinkedIn views. Prospects started referencing the videos in sales meetings. Pipeline grew 300% in six months.

"When you are in a sales meeting and people remember a video that they'd watched that you have put out there. That's the type of validation that matters."
Christian Radley case study
Christian Radley
Christian Radley
Founder at Ziggy

What you get.

Content strategy

Built around your business, your customers, your positioning. Not a template.

4 produced videos per month

Topics, scripts, editing, thumbnails, optimization. You just record.

Short-form videos

Key moments cut for distribution.

Multi-platform content

Video adapted into LinkedIn posts, threads, whatever fits your audience.

Monthly strategy call

Review, plan, adjust.

Async access

Questions and ideas between calls. No waiting.

What you do.

2–3 hours

per month. That's it.

One–two deep conversations

At the start so I understand your business inside and out.

Hit record

I send you topics and scripts. You record when it's time.

Approve & publish

Review the final content before it goes live. That's it.

Founding client rate
$5,500/ month
Everything included:
  • Strategy built around your business
  • Multi-platform content
  • 4 produced videos per month
  • Short-form videos for distribution
  • Monthly strategy call
  • Async access between calls
Book a call

No long-term commitment. If month one doesn't work, no problem.

Who's behind this.

Sergey Ross

I'm Sergey.

Canadian. Based in Portugal. Spent 9 years in B2B — demand gen, enterprise sales, marketing ops, MarTech consulting. Produced 6 podcasts and interviewed 90+ CEOs before AI was a thing. Built a YouTube channel that hit 350,000 views per video and a TikTok with 26,000 followers making documentaries.

Then I started a video production company and worked with 20+ B2B brands.

I work with a small number of founders, because the work is better when we go deep.

If I wasn't doing this, I'd be making documentaries. Story, pacing, what to cut, what to keep, what makes someone stop and watch — is in everything I enjoy immensely.

Let's see if this makes sense.

30-minute call. I'll ask about your business, your audience, and what you've tried. If I think I can help, I'll tell you exactly how. If I can't, I'll tell you that too.

Book a call